The Philippines newest bridge is now a tourist destination. The attraction? Extreme sports.
Interesting that the Philippine government sees bungee jumping, rappelling and downhill skateboarding as major economic activities.
But they are right on, aren’t they? Extreme sports are helping define a new brand of athlete and a new sports culture that crosses all aspects of society. It’s not just athletes who are interested in thjs new generation of sports. A network of micro-communities are starting to bubble, building a movement that sees extreme sports as representative of a modern world where athletic feats reach new dimensions.
Extreme sports captivate people like all new sports do when they spark the imagination of the people. And when that happens you can bet that they become economic forces that will be leveraged by nations like the Philippines and other countries around the world.
